Access the programmatic advertising market
Programmatic advertising planning requires the ability to rearrange campaigns in real time. Only then can the integration of large data sets and a change in targeting characteristics influence the efficiency of your advertising activities.
Manually booking advertising spots and being only able to customize the campaign going through multiple steps and numerous institutions does no longer suffice to keep up with the fast pace of the market. To participate in programmatic advertising, the companies will have to adapt to an automated solution.
AdBreak is our approach to an ad server that does exactly that. The program connects to the SSP of the radio stations (for example AdOptimize) and will automatically receive the relevant data to integrate the campaign specifications into the radio program. AdBreak replaces the manual allocation process altogether, streamlining the process throughout the entire industry.
Framework for a programmatic advertising market
Through the automation of spot allocation in real time, you can put your company on the leading edge of the programmatic advertising market.
Easier spot allocation
Automatic allocation of advertising spots from different sources including various SSPs, your sales houses and your own acquisitions, allow for better usage of internal resources.
If you choose for AdBreak not to replace the traditional spot allocation entirely, so will the tool greatly synergize with your current systems and still enables you to use most of its programmatic features.
Even though AdBreak governs the entire process of spot allocation from start to finish, you have full control over the implementation.
- Customization of advertising spots even shortly before broadcasting
- Integration into current allocation processes
- Compliance with programmatic provisions
- Normalization of advertising spots
Do you want to learn more?
Let us demonstrate the advantages of our revolutionary platform!Contact us for a trial!